What if Starbucks marketed like the church?

There is a great blog - which I could not do justice to by writing about it - run by beyond relevance. You can see it here http://www.beyondrelevance.com/

and watch their excellent video



Watch the video, think about it, wathc it again and read the blog.

I am also reading the book -ChurchMarketing 101, which is also excellent. Its a bit like the guidebook to the video. I got my copy from eden.co.uk, but I am sue that most bookshops would be able to get a copy.